100lb Gloss Book is a common, coated paper that is just about as thick as paper gets without being a cardstock.Instead it’s like a letter – with three equal-sized panels and one panel tucking inside another. Traditional trifold style means that this is not an accordion (“Z” fold) brochure.It’s 25.5 x11 overall, but ships to you scored and folded down to 8.5×11. Did you know that this is an EDDM eligible piece? You can mail it without tabbing for a discounted rate at the post office.The same size as 3 full letter size pieces of paper.Just think how much a unique brochure like this could improve your sales process. You can use all that space for Menus, informative Job Processes during estimates, Diagrams, and Sales Collateral. It’s practically a panorama during an in-person presentation. That’s a lot of real-estate to have on a brochure. When it’s fully open, it’s three times the size of a standard letter-size sheet of paper. We rarely see them in an everyday setting, but this special brochure format has a lot to offer your business. Double Parallel Fold Brochure – 4 PanelĪn 11×25.5 brochure is not a common product.